Vision / Mission

Our Vision

  • To become leaders in the Indian Dairy Industry, while retaining our Indian traditions and family values.
  • Be the first choice for consumers.
  • Give our customers value for money. This will be through improvement in technologies used in our Dairy, thus enhancing the quality of our raw material, our internal processes, and the competency of our people.
  • Productivity enhancement of animals through genetic development programs whereby the farmers too will be benefited.
  • Provide our customers with the cleanest and healthiest milk, for which the focus on nutrition starts from the animals themselves, thus leading to more nutritional milk and milk products.
  • From farming to pharma … Broaden the natural functional applications of milk and milk products, by targeting medicinal, organoleptic, and other pharmaceutical and therapeutical functional values.
  • Seamless flow of data from the plant floor to the board room, facilitating informed and immediate decision making. Transformation of this data into useful domain knowledge, and sharing the domain knowledge obtained back with the plant floor, for employee development.
  • Preserve and showcase our agricultural heritage, and protect local economic interests including the development and education of our rural communities.
  • Maintain sensitivity to environment.
  • Be a preferred employer in our field, and provide an environment that challenges our employees to learn, grow and prosper in an atmosphere of respect and recognition. Our employees will be proud to be a part of the Chitale family.

Our Mission

  • Inspire sustained growth for our entire workforce and farmers who have engaged in long term partnerships with us
  • Understanding customer needs and protecting their interests to build lifelong relationships and brand loyalty
  • Development of indigenous products, constant research, innovative planning and processes, adaptive technologies and optimal resource utilization
  • Stay at the forefront of technology and management through scientific innovation and creative management approaches

Quality & Safety Policy

  • We are committed to continual improvement through review and up-gradation of our quality management and food safety systems based on ISO 9001:2000 and HACCP, assuring consistent conformance to customers’ expectations, and meeting applicable requirements.
  • Our Mutually beneficial relationships with farmers through education and need based training leads to better quality milk.
  • We consistently produce quality, safe milk & milk products through hygienic and controlled processing and modern technologies, with quality checks from "R.M.R.D." till "Dispatch Dock".

Quality & Food Safety Objectives

  • To increase customer satisfaction by reducing the instances of pilferages in Liquid Milk pouches.
  • Increase in procurement of Raw Milk from average monthly procurement of last year 2003-04 to current year 2004-05 by 10 %.
  • To modify/ develop new product/ process as per customer expectation and market requirements/ trends at least one per year for improving Quality & Safety of product.
  • Reduce the cost of production of various products.